The public space was a cultural unthought of Marketing which, so far, had only filled dedicated places i.e. employers’ brand in recruitment spaces, advertising in advertising slots, Financial communication in share Holders meeting, events in the events limits, etc.
Then Reputation became a practice of the public space.
A space calling together every dimension; company-employee-client-user-product-service, with the same terms involving, blaming or complimenting each one of them.
Frameworks have burst out, existing tools having not been thought for, are not functioning in this new space; hence managing this disorder isn’t easy and no answer is self-evident.
Therefore, Reputation is no longer a result or an end-state, it has become a prerequisite. Footprints, consumer experiences, real time conversations, fact-checking… before considering you, one will get to know who you are, what you have done, from where do you talk, in the name of who or what.
When practices born of conventions are decoded and considered manipulative, one must revisit one’s strategies, identity codes and practices with renewed thinking and methodologies – where intelligence and humanity, meaning and coherence, rupture and inspiration, must nourish and give rhythm to a singular narrative.
Building and managing your reputation in this public space is the mission of Reputation Age.