Reputation Age – Branding & Influence in a digital world – La communication est une pratique de l’espace public. Constuire et gérer votre réputation dans cet espace, c’est le métier de Reputation Age

The public space was an unthought part of marketing ; a space where all dimensions can be called upon: company-employee-customer-user-product-service, with the same terms involving, incriminating or congratulating each one.
Existing tools not having been thought out for this new complex space, you have to be able to manage this disorder with method and no answer goes by itself any more.

Lately a new dimension has invited itself, the political injuction to be self compliant regarding what the respect of the environment requires, and regarding the new clothes of social relationships.

This has led to similar practices, to brands and companies no different one from another, convocating the same words, images, codes, etc.
We call it a stategic panic.
No magical practices do exist to sort this, except the consciousness of what is happening.
Interveners have forgetten themselves, forgotten what made them one of a kind ; forgotten their culture, their Purpose. They have to go back to what they stand for, what drives them, their beliefs, their dreams, their social impact, in order to not put their foot in others traces, and be copy of no-one.
They will build souvereign strategies, and forster a strong footprint.

When the practices born of conventions are decoded and considered manipulative, it is necessary to go back to where you should never have derived from, with renewed thinking and methodologies to nourish and give rhythm to a singular narrative.

Building and managing your reputation in this public space is Reputation Age’s profession.

We manage our clients reputation through the mastery of strategies, our own brand approach and digital creativity in all areas of expression.

We create targeted communication programmes through data analysis in order to be as close as possible to the understanding of our targets – including the influencers and ambassadors that we bring together with you.

We are one of the rare specialists in Nation Branding and territorial marketing.

Branding
Social media
Influence
Nation branding
Crisis communication

BRANDING : Benchmark, Social Media Strategy, Digital Factory (website / graphic studio / video / dataviz),Community management & Live

SOCIAL MEDIA : Identification, stakeholder schemes and mapping, Influencer & Ambassador Programme, PR & e-PR, Events

INFLUENCE : Identification and selection of relays, KOL relations (Key Opinion Leaders) and Partnerships (ambassadors, media, events), Public Affairs & Relations with decision makers, Media-Training, Publications.

NATION BRANDING : Country Brand, Identity, Digital diplomacy, Political communication

CRISIS COMMUNICATION : Media training, Crisis management, Social media management, Monitoring and alerts

PHILIPPE LENTSCHENER

Chairman & President

Philippe is a strategies and brands lover. Convinced that all brands have a destiny to accomplish, whether modest or majestic, he searches relentlessly for the goodwill they bring. The banality of speeches undermines him, and what provides singularity delights him. As a promoter of the Lovemark, he knows better than anyone that if brands were seen and loved, they are now sought after, commented on and recommended. And at a time when all truths are equal, when mistrust reigns, brands must seek Strategic Sovereignty, redouble their efforts, and impose what looks like a cultural system. This requires imagination. It’s difficult, but the times are what they like, so it’s really a good timing.

CHARLES-HENRI D’AUVIGNY

Managing Partner

Interested in public affairs, Charles-Henri worked at the National Assembly. The law is a noble and important subject for living in society. Hence the creation of two Public Affairs firms, including APCO France. He learned that politics and economics should not be dissociated. Thus, he participated in the success of TLB and OpinionWay. Reputation Age is a synthesis of these issues. The financing of companies by equity is a subject that interests him. Thus, from 2014 to 2023, he became President of the Fédération des Investisseurs Individuels (F2iC) to convince the French to invest boldly. In 2023, he was appointed member of the Collège de l’Autorité des Marchés Financiers.

CLEMENT GUANTER

Artistic Director

Clément is the Artistic Director of the agency, he gives shape to ideas. Originally from the center of the world, according to Dali, he was immersed in the culture of Gaudi, Picasso, Matisse, Derain and many others from an early age. He learned various artistic trends, graphic techniques and developed his artistic eye which led him to the doors of our agency. Moving between various creative projects, he brings his experience and expertise to the various web, print and video needs of our clients. His second passion ? Food. He’s the kind of person who can ask you what we’re having for lunch at 10am.

KARL GATEAU

Junior Consultant

Karl is an off-road. At Reputation Age, he brings together ideas and actions in fields such as finance, health, data and territorial marketing, alongside the bosses of today and tomorrow. A great reader of Jules Verne, Karl has lived in Sichuan, China. His tribulations led him to the Silk Roads in Gansu. There he perfected his Mandarin. When he gets bored of the physical and virtual flatness, Karl frequently leaves dry land to join the waters : he varies the swims, maintains the efforts and advances in his line following no other current than the one he generates. Because he loves his clients, Karl wants to help them do the same wherever they are.

Emeline Pineau

Junior Consultant

Emeline has built her career between the Vendée and Switzerland. With a double Master’s degree in European Affairs from Sciences Po Paris and International Affairs and Governance from the University of St. Gallen, she has perfectly combined local expertise and international vision. Her career path has taken her from the Representation of the European Commission in France to the Europa Zentrum Baden-Württemberg, via the B2P Communications Consulting agency. A true jack-of-all-trades in international relations, project management and communications strategy. Emeline thinks globally, but acts locally. She is also committed to promoting women to positions of responsibility through the LeadHers network, which promotes intergenerational mentoring. Because for her, the future is built on mutual support with a touch of audacity.