{"id":1905,"date":"2023-04-25T19:00:04","date_gmt":"2023-04-25T17:00:04","guid":{"rendered":"https:\/\/reputation-age.com\/to-put-an-end-to-the-raison-detre-philippe-lentschener-on-bfm-business\/"},"modified":"2024-06-25T16:39:36","modified_gmt":"2024-06-25T14:39:36","slug":"to-put-an-end-to-the-raison-detre-philippe-lentschener-on-bfm-business","status":"publish","type":"post","link":"https:\/\/reputation-age.com\/en\/to-put-an-end-to-the-raison-detre-philippe-lentschener-on-bfm-business\/","title":{"rendered":"Ending the Raison d&#8217;\u00catre &#8211; Philippe Lentschener on BFM Business"},"content":{"rendered":"<p><em>&#8220;Politics summoned the corporate world and demanded that it shows its commitment to the environment&#8221; &#8211;<\/em> <a href=\"https:\/\/reputation-age.com\/#philippe-lentschener\"><strong>Philippe Lentschener<\/strong><\/a>, Pr\u00e9sident de Reputation Age, sur BFM Business<\/p>\n<p>Philippe Lentschener, President and co-founder of Reputation Age, was Nicolas Doze&#8217;s guest on the April 25 edition of Les Experts on BFM Business. Saving the planet, building a sustainable future and an inclusive society are goals set by many companies in France. The adoption of the law for the growth and transformation of companies (PACTE) in 2019 which created the raison d&#8217;\u00eatre has reinforced this trend. This is a voluntary measure consisting in a company stating in its articles their ambition and its long-term response project on social and environmental issues. The <strong>raison d&#8217;\u00eatre<\/strong> has made it possible to bring the society into the company more effectively, which reflects a cultural change at the level of business leaders. However, this unbridled race summons the great fashionable themes and most of the time it lacks singularity. Worse still, in its current form, the raison d&#8217;\u00eatre is not a sufficient lever of visibility, influence and competitiveness for companies. Thus, a large energy company explains its commitment to preserve the planet and promote human progress. Others in retail, health and the car industry do the same. <strong>There is a clear lack of singularity<\/strong>.<\/p>\n<p style=\"text-align: center;\">Processed outside the field of strategic sovereignty, the raison d&#8217;\u00eatre goes round in circles and says &#8211; too &#8211; little about the beliefs of a company, its assets and its dreams that encourage it to redouble its efforts.<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\"><em>Watch the sequence &#8220;To put an end to the raison d&#8217;\u00eatre&#8221;.<\/em><\/p>\n<p>&nbsp;<\/p>\n<div style=\"padding: 56.25% 0 0 0; position: relative;\"><iframe style=\"position: absolute; top: 0; left: 0; width: 100%; height: 100%;\" title=\"Pour ce chef dentreprise, il faut arre\u0302ter avec la raison de\u0302tre des entreprises - - France Te\u0301le\u0301com, son but cest de sauver la\" src=\"https:\/\/player.vimeo.com\/video\/824025391?h=93f3a5e297&amp;badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/div>\n<p><script src=\"https:\/\/player.vimeo.com\/api\/player.js\"><\/script><\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/reputation-age.com\/en\/en-finir-avec-la-raison-detre-an-op-ed-by-philippe-lentschener-for-les-echos\/\">Read the op-ed of Philippe Lentschener in Les Echos<\/a><\/p>\n<p>Read our <a href=\"https:\/\/reputation-age.com\/#manifesto\">Manifesto<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8220;Politics summoned the corporate world and demanded that it shows its commitment to the environment&#8221; &#8211; Philippe Lentschener, Pr\u00e9sident de Reputation Age, sur BFM Business Philippe Lentschener, President and co-founder of Reputation Age, was Nicolas Doze&#8217;s guest on the April 25 edition of Les Experts on BFM Business. Saving the planet, building a sustainable future [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":1858,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_seopress_robots_primary_cat":"none","_seopress_titles_title":"Ending the Raison d'\u00catre - Philippe Lentschener on BFM Business","_seopress_titles_desc":"Philippe Lentschener, President and co-founder of Reputation Age, invited in Les Experts on BFM Business.","_seopress_robots_index":"","footnotes":""},"categories":[37],"tags":[49,47,48],"class_list":{"0":"post-1905","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-news","8":"tag-critique-de-la-raison-detre-en","9":"tag-phillippe-lentschener-en","10":"tag-raison-detre-en"},"acf":[],"_links":{"self":[{"href":"https:\/\/reputation-age.com\/en\/wp-json\/wp\/v2\/posts\/1905","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/reputation-age.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/reputation-age.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/reputation-age.com\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/reputation-age.com\/en\/wp-json\/wp\/v2\/comments?post=1905"}],"version-history":[{"count":5,"href":"https:\/\/reputation-age.com\/en\/wp-json\/wp\/v2\/posts\/1905\/revisions"}],"predecessor-version":[{"id":2257,"href":"https:\/\/reputation-age.com\/en\/wp-json\/wp\/v2\/posts\/1905\/revisions\/2257"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/reputation-age.com\/en\/wp-json\/wp\/v2\/media\/1858"}],"wp:attachment":[{"href":"https:\/\/reputation-age.com\/en\/wp-json\/wp\/v2\/media?parent=1905"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/reputation-age.com\/en\/wp-json\/wp\/v2\/categories?post=1905"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/reputation-age.com\/en\/wp-json\/wp\/v2\/tags?post=1905"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}