The Digital Influence of French Women Footballers for Challenges

  • Le 17 July 2019
  • Par shokola

Reputation Impact Survey

 

The Women’s World Cup was one of the most followed sports events of 2019. It was an opportunity for women’s soccer to free itself from prejudices and to definitively enter the big league in the eyes of public opinion. Social networks have given a media power, previously unhoped for, to the players and to the competition. They have used this power to convey a new image of their sport, making it known as it really is. In order to understand the impact of social networks in the new visibility acquired by women’s soccer, Reputation Age has chosen to analyze the eleven most influential French players on social networks. The study takes into account their online communities, their engagement on their social networks (Facebook, Twitter and Instagram), their cumulative audience (i.e. the number of subscribers on each of the networks added together), the rate of engagement (the percentage of interactions per post), the number of translations and consultations of their Wikipedia pages. The study takes into account their online communities, their engagement on their social networks (Facebook, Twitter and Instagram), their cumulative audience (i.e. the number of subscribers on each of the networks added together), the engagement rate (the percentage of interactions per post), the number of translations and views of their Wikipedia pages. This analysis allowed us to establish a ranking of digital influence between the different female footballers. As mentioned above, this takes into account a selection of data, as objective as possible, classified according to a scale and a weighting determined by Reputation Age.

The World Cup and a new online visibility

Analyzing the digital impact of French female soccer players allowed us to assess the growth of a movement that has seen a real historical turning point with the 2019 World Cup. Between June and July, the Instagram accounts of sportswomen doubled, even tripled for some, transforming characters known to their fan base into true Instagram celebrities. As an example Amandine Henry gained more than 179,000 followers on her Instagram account, as did Eugenie Le Sommer with a gain of 163,000 new followers and Wendy Renard with over 136,000 new followers. These numbers not only attest to the influencer status of these players, but also allow the entire profession to enter a new dimension thanks to sponsors and the notoriety acquired by its athletes. If the World Cup has allowed this feat of increasing communities, social networks will allow women’s soccer to impose itself in a media continuity difficult to access with traditional media. Indeed, their use goes beyond the simple means of communication, it is a professional and individual affirmation necessary for a sport that still suffers from sexist prejudices. The engagement rate of some of them, with a peak of 10% in terms of engagement, shows the strength that women’s soccer has between its “feet”. The almost daily production of content during the month of the World Cup and the construction of an adequate storytelling for the event show that the players seem to be fully aware of the importance of an effective online presence that goes hand in hand with their sporting success in order to contribute to the growth of women’s soccer. The number of publications has increased with the rise of the French team in the competition and beyond. Moreover, their activity is still strong a few weeks after the end of the event. A sport that thanks to its players is becoming more and more popular. Perhaps this is the real victory!

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